HubSpot for Startups: 30% to 90% Off
HubSpot is the CRM startups grow into: contacts, email sequences, a deal pipeline & a helpdesk in 1 place instead of 4 separate tools.
30% off year one, or 90% if you have raised pre-seed to Series A
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At the 90% tier that is $8,640 off the first year of Marketing Hub Professional. Professional starts at $800 a month, so 90% takes it to $80. Watch the other line though: HubSpot requires a one-time $3,000 onboarding fee that the discount does not touch. Those sums are ours, from HubSpot’s price list.
What HubSpot is, & why founders use it
HubSpot bundles the tools a young company usually buys one at a time. Marketing email, a sales pipeline, forms & a support inbox share the same contact record, so nobody has to reconcile 3 spreadsheets before a board call.
Getting off spreadsheets before the first hire. A pipeline that 2 people can both see beats a shared sheet the moment a deal has more than 1 owner.
Running outbound without a separate tool. Sequences, templates & tracking sit next to the contact, so the cost of a second product disappears.
Answering support from the same record. The helpdesk sees what the customer bought & what was promised, which is where most founder-run support falls over.
Deal at a glance
| Programme | HubSpot for Startups. The full CRM platform at a startup price, sold on the same plans as everyone else |
|---|---|
| Top tier | 90% off year one, then 50% in year two & 25% in year three |
| Who gets it | Startups that have raised pre-seed, seed or Series A, but not Series B or later, and are either affiliated with an approved HubSpot partner or have verifiable venture funding |
| Second tier | 30% off year one, then 15% in year two, for startups associated with one of HubSpot’s approved entrepreneurial organisations |
| How they check | Against HubSpot’s list of 4,000+ approved partners, or by verifying your funding on Crunchbase or PitchBook |
| What it applies to | Net-new Professional or Enterprise products only. Free and Starter plans are not part of the programme |
| The list price you are discounting | Marketing Hub Professional starts at $800 a month with 3 Core Seats. Enterprise starts at $3,600 a month with 5 seats |
| The fee outside the discount | A required one-time Professional onboarding fee of $3,000, or $7,000 on Enterprise |
| Commitment | Annual. HubSpot states the programme requires an annual commitment |
| Access | Included with a paid InnMind plan, from Fundraising Core |
| Last verified | July 2026 |
What you get
This is not a cut-down startup edition. It is the same Professional or Enterprise product every other customer buys, priced differently for a while.
- The full platform at 30% to 90% off, across marketing, sales, service, content & the Smart CRM.
- A discount ladder rather than a cliff: at the top tier, 90% in year one, 50% in year two & 25% in year three.
- Breeze AI agents included in the Professional and Enterprise tiers, which is the part that replaces headcount rather than software.
- 1,700+ integrations plus an API, so the CRM sits on top of the tools you already run.
- Startup resources & a founder community, which HubSpot bundles with the programme rather than selling separately.
What founders use it for
Four jobs where a real CRM early is worth the money, and one honest note on when it is not.
Putting sales on rails before the first hire. Deal stages, sequences & reporting mean your first salesperson inherits a process instead of a founder’s inbox.
Attribution you can show an investor. Knowing which channel produced which closed deal is a fundraising asset as much as a marketing one.
Onboarding and lifecycle email. The workflows that decide whether a signup becomes a customer, without stitching three tools together.
Support that does not need a support team. Breeze agents handle the repetitive tickets while the founding team stays on the hard ones.
When it is not worth it: if you are pre-revenue with no pipeline, HubSpot’s free tier does the job and the programme requires a paid Professional plan to start. The discount is only a saving if you were going to buy.
30% or 90%: which one you get
HubSpot runs one programme with two entry points, and the gap between them is threefold. This is the part to establish before you fill anything in.
| 90% off year one | For startups that have raised pre-seed, seed or Series A and are affiliated with an approved HubSpot for Startups partner, or can have their funding verified. Series B or later does not qualify. Year two is 50% off, year three 25%. |
|---|---|
| 30% off year one | For startups associated with one of HubSpot’s approved entrepreneurial organisations. Year two is 15% off, and there is no published year three. |
| Funding can carry you on its own | HubSpot states the top tier needs partner affiliation or verified venture funding. If you have raised and are on Crunchbase or PitchBook, the higher tier does not depend on who introduced you. |
| New customers only | The pricing applies to net-new Professional or Enterprise products. An existing paid HubSpot account rules you out of the programme pricing. |
| Check the tier in writing | HubSpot publishes the ladder as three years on its tier cards, while its FAQ describes the discount period as typically two years. Get your own ladder confirmed before you sign an annual commitment. |
What the discount is worth, and what it does not cover
HubSpot publishes both the percentages and the list prices but never multiplies them together. Here is that sum on Marketing Hub Professional at $800 a month.
| Year one at 90% | $80 a month instead of $800, so $8,640 saved across the year |
|---|---|
| Year two at 50% | $400 a month, another $4,800 saved |
| Year three at 25% | $600 a month, another $2,400 saved. About $15,840 over the three years |
| Year one at 30% | $560 a month, so $2,880 saved, with $1,440 more in year two at 15% |
| The $3,000 that is not discounted | Professional onboarding is required and charged once at $3,000, outside the subscription discount. At the 90% tier it takes your real first-year benefit to roughly $5,640. At the 30% tier it consumes most of the saving. |
| Seats | Professional includes 3 Core Seats and additional ones start at $45 a month. Those are discounted as part of the subscription, the onboarding fee is not |
The arithmetic here is ours, worked from HubSpot’s published percentages and its published list prices. HubSpot does not publish these totals.
Who is eligible
| Funding stage | Pre-seed, seed or Series A for the top tier. Series B and later are excluded from it. |
|---|---|
| Affiliation or funding | Either an approved HubSpot for Startups partner behind you, or venture funding HubSpot can verify on Crunchbase or PitchBook. |
| Existing customers | The pricing is for net-new Professional or Enterprise purchases. Current paying HubSpot customers are outside the programme. |
| Product level | Professional or Enterprise. The Free and Starter tiers are not part of it. |
| Commitment | An annual commitment is required. |
| InnMind plan | Included with a paid InnMind plan, from Fundraising Core. |
| Decision | HubSpot checks eligibility before applying the pricing. Acceptance is not guaranteed by having an InnMind account. |
How to claim it
- Sign in to InnMind. This deal needs a Premium membership, so upgrade first if you are on the free plan.
- Work out which tier you are arguing for before you start. If you have raised pre-seed, seed or Series A, make sure your round is visible on Crunchbase or PitchBook, because that is what HubSpot checks.
- Open this deal in the InnMind app and click Access Perk. The link carries a partner code into HubSpot’s startup signup, so start from there rather than from HubSpot’s public page.
- Do not create a paid HubSpot account first. The pricing is for net-new Professional or Enterprise purchases, and an existing paid account puts you outside the programme.
- Budget for the onboarding fee separately. It is required, it is charged once, and the discount does not apply to it.
- Get your discount ladder confirmed in writing before you sign, since the commitment is annual.
Terms worth knowing
This deal is HubSpot for Startups, run by HubSpot. The percentages and conditions on this page are HubSpot’s own as published in July 2026: 90% off year one then 50% and 25% for startups that have raised pre-seed, seed or Series A but not Series B or later and are affiliated with an approved HubSpot for Startups partner or have verified venture funding; 30% off year one then 15% for startups associated with an approved entrepreneurial organisation; eligibility checked against HubSpot’s list of over 4,000 approved partners or via Crunchbase or PitchBook; pricing applicable to net-new Professional or Enterprise level products only; an annual commitment required; and a transition to standard pricing after the discount period, which HubSpot’s FAQ describes as typically two years while its tier cards set out three. List prices quoted here are HubSpot’s published figures for Marketing Hub in July 2026: Professional starting at $800 per month including 3 Core Seats with additional seats from $45 per month and a required one-time onboarding fee of $3,000, and Enterprise starting at $3,600 per month including 5 Core Seats with a required one-time onboarding fee of $7,000. The savings totals on this page are our arithmetic from those percentages and prices and are not published by HubSpot. Eligibility is assessed by HubSpot and acceptance is not guaranteed by an InnMind account. Claiming needs a paid InnMind plan. Programme terms are HubSpot’s and can change. Deal details verified July 2026.
Questions founders ask
How big is the HubSpot startup discount?
HubSpot publishes two tiers. 90% off the first year for startups that have raised pre-seed, seed or Series A, followed by 50% in year two and 25% in year three. 30% off the first year for startups associated with one of its approved entrepreneurial organisations, followed by 15% in year two.
What does 90% off actually save?
Marketing Hub Professional starts at $800 a month, so 90% brings it to $80 and saves $8,640 across the first year. Adding year two at 50% and year three at 25% takes the three-year total to about $15,840. HubSpot publishes the prices and the percentages but not these totals, so the sums are ours.
Does the discount cover the onboarding fee?
No. HubSpot requires a one-time onboarding fee, $3,000 on Professional and $7,000 on Enterprise, and it sits outside the subscription discount. At the 90% tier that still leaves roughly $5,640 of first-year benefit. At the 30% tier the fee consumes most of the saving, which is worth knowing before you commit.
Can I use the startup pricing on the free or Starter plan?
No. HubSpot states the pricing applies to net-new Professional or Enterprise level products only. If the free tier covers what you need today, the discount is not a reason to move up.
Do I qualify if I have not raised from a VC?
Possibly, on the lower tier. The 90% tier needs pre-seed, seed or Series A funding, verified through an approved partner or on Crunchbase or PitchBook. The 30% tier is for startups associated with an approved entrepreneurial organisation and does not turn on having raised.
What happens when the discount period ends?
You move to standard HubSpot pricing. HubSpot describes the discount period as typically two years in its FAQ while setting out a three-year ladder on its tier cards, so confirm your own schedule in writing before signing, especially as the commitment is annual.
Do I need a paid InnMind plan for this deal?
Yes. HubSpot is one of the deals on the paid plans. A free InnMind account still opens the rest of the catalogue.