Auth0 for Startups: A Free Year of B2B Auth
Auth0 handles login so you do not build it, and the startup plan includes the enterprise SSO and SCIM that unlock bigger customers.
A year of Auth0 B2B Professional, free up to 100k MAU
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A year of Auth0’s B2B Professional plan free, for up to 100,000 monthly active users. The honest gate: this one is for venture-backed startups under two years old, so bootstrapped or older teams will not qualify here.
Deal at a glance
| Provider | Auth0 by Okta, authentication & identity |
|---|---|
| Offer | B2B Professional plan free for 12 months, up to 100,000 MAU |
| Included | Enterprise MFA, 5 Enterprise Connections, Inbound SCIM, unlimited Organizations |
| Access | Any InnMind account (free) |
| Eligibility | Venture-backed, under $5M raised, under $1M ARR, under 2 years old |
| Not for | Existing paid Auth0 or Okta customers, and past program members |
| Last verified | July 2026 |
What you get
Auth0 handles login, so you do not build and maintain authentication yourself. The startup plan is the paid B2B Professional tier, which is the one with the enterprise features your first big customers will ask for.
- B2B Professional free for 12 months, up to 100,000 MAU. You pay for authentication only once you are well past early traction.
- The features that close enterprise deals. Five Enterprise Connections for SAML & OIDC single sign-on, Inbound SCIM for user provisioning, unlimited Organizations for multi-tenant B2B, and Enterprise MFA.
- Three third-party APIs, including the AI Agents Token Vault. Useful if you are building agents that need to hold and use a user’s tokens safely.
- A real identity provider from day one. Social & passwordless login, rules and hooks, and the security reviews that come built in rather than bolted on later.
What founders use it for
Authentication is the kind of thing you should almost never build yourself, and the enterprise parts are exactly what a growing B2B product runs into first. These are the common jobs.
Adding single sign-on to win bigger customers. A serious buyer asks for SAML or OIDC SSO in the security review. Enterprise Connections let you say yes without a custom build per customer.
Provisioning users automatically. Inbound SCIM lets a customer’s IT team add and remove your app’s users from their own directory, which is a checklist item on most enterprise deals.
Running a multi-tenant B2B product. Organizations keep each customer’s users, roles and settings separate, so one login stack serves every tenant cleanly.
Securing an AI agent. The Token Vault holds the third-party tokens an agent needs to act on a user’s behalf, instead of your app storing them in the open.
Who this is really for
Auth0 runs a tighter eligibility gate than most startup programs, so it is worth checking before you apply.
- Venture-backed and very early. You need outside venture funding, under $5M raised, under $1M in annual recurring revenue, and under two years since incorporation. A bootstrapped or older company will not qualify here.
- New to Auth0. The offer is for new customers only. Existing paid Auth0 or Okta customers, and startups that were in this program before, are not eligible.
If that fits, it is one of the strongest identity deals available, because the B2B Professional features are the expensive ones.
Who is eligible
| Funding | Venture-backed, with under $5M raised in total. |
|---|---|
| Revenue | Under $1M in annual recurring revenue. |
| Company age | Under 2 years from the date of incorporation. |
| InnMind plan | Free with any InnMind account. |
| Not eligible | Existing paid Auth0 or Okta customers, and past Auth0 for Startups members. |
How to claim it
- Sign in to InnMind, or create a free account.
- Open this deal in the InnMind app and click Access Perk.
- Apply to Auth0 for Startups with your company details.
- Auth0 reviews the application against the eligibility criteria.
- On acceptance, the B2B Professional plan is free for 12 months on your account.
Terms worth knowing
This is the Auth0 for Startups program, run by Auth0 by Okta. Acceptance is at their discretion and is not guaranteed by an InnMind membership. The plan is B2B Professional, free for 12 months, up to 100,000 monthly active users; the plan features and MAU cap are Auth0 published figures as of July 2026 and can change. Eligibility (venture-backed, under $5M raised, under $1M ARR, under 2 years old, new customer) is set by Auth0. The offer is not valid for existing paid Auth0 or Okta customers or past program members. Claiming requires an active InnMind account, which is free. Deal details verified July 2026.
Questions founders ask
Is there an Auth0 discount or promo code for startups?
There is no code to enter. The Auth0 for Startups program gives eligible startups the B2B Professional plan free for a year, up to 100,000 monthly active users. You apply through the program, and InnMind members reach it from the InnMind app.
Is Auth0 free for startups?
Auth0 has a free developer tier for everyone. This program is different: it gives the paid B2B Professional plan free for 12 months, with the enterprise SSO, SCIM and Organizations features, for venture-backed startups that qualify.
What is included in the Auth0 for Startups plan?
The B2B Professional plan for up to 100,000 monthly active users: Enterprise MFA, five Enterprise Connections for SAML and OIDC single sign-on, Inbound SCIM, unlimited Organizations, and three third-party APIs including the AI Agents Token Vault.
Who is eligible for Auth0 for Startups?
Venture-backed startups that have raised under 5 million dollars, have under 1 million dollars in annual recurring revenue, and were incorporated within the last 2 years. It is for new customers only.
What is the catch with the free year?
The eligibility is strict. You need outside venture funding and must be under two years old, so bootstrapped or older teams do not qualify. It is also new customers only, so existing paid Auth0 or Okta customers and past program members are excluded.
Do I need a paid InnMind plan to claim it?
No. Auth0 is free with any InnMind account. A free account lets you claim the deal and browse the full catalogue.