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How to Launch (And Why Scaling Doesn’t Matter)

by Administrator, on Dec 22
This post is a tiny part of Guy Kawasaki’s latest book, The Art of the Start 2.0.
Guy kawasaki 13

This post is a tiny part of Guy Kawasaki’s latest book and is re-published with permission. In the early days of starting up, the ability to scale is overrated. “Scale,” in case you haven’t heard the term, refers to the concept that there are processes in place that are fast, cheap, and repeatable because there will soon be millions of customers who generate billions of dollars of revenue. For example, if Pierre Omidyar had to test every used printer offered for sale, eBay couldn’t scale. If Marc Benioff had to make every sales call, Salesforce.com couldn’t scale. If James Hong’s parents had to check every picture to see if it was porn, Hot or Not couldn’t scale. Holding yourself to a mass-scaling test in the early days...

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