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Marketing & Advertising

Harmful marketing tips for startups and where they come from

by Administrator, on Jul 24
Nelly Orlova, the founder of the international business network for start-ups and investors InnMind, tells why marketing recommendations from the Internet should be followed with caution and which start-up cases prove it.
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Recently, the Internet is full of all sorts of materials on marketing topics. And the trend is that they more often are addressed not to professional marketers, but to entrepreneurs, start-ups, small business owners, promising them viral growth and rapid promotion of business through the use of marketing tools. Loud headlines a-la "how to get millions of users in half a second" or "how to promote a business with SMM in a week, spending only 5 minutes a day" (exaggerating, but the message is clear), blow our mind and make us go through an endless number of long-reads, spending time to find the "Holy Grail" of marketing. Of course, who among us does not dream to get millions of users...

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