Im brand white

Register

and get access to full InnMind Platform toolset
Tools for startups

The Tools Early-Stage Startups Actually Need to Understand Their Customers

by Administrator, on Apr 1
The Tools Early-Stage Startups Actually Need to Understand Their Customers
Hammer 926572 1920

Author: Peter Reinhardt, CEO and Co-founder at Segment​   Article was originally published at firstround.com and reposted at InnMind.com with editor's permission.  After 18 months of struggling to get traction with two product ideas, Segment started its turnaround. What followed was a two-year stretch of growth from four to 60 people, thousands of new customers and $44 million over several rounds of financing. What was the trigger for such a significant inflection point? In the lead up to the sea change, Co-founder and CEO Peter Reinhardt and the team at Segment started to heavily lean into qualitative feedback tools like live chat widget Olark. It was embedded on each page and everyone from the newest hire to the co-founders were constantly learning from everyone using their product....

In order to view the rest of the article you need to sign in or sign up

Top publications this week