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Sales & customer relations

Customer Journey Mapping or How to Build Tighter Relationship with your Clients

by Ekaterina Voronova, from Ekaterina Voronova, on Dec 18
Marketing has been changing over the years, the focus has switched from product to the user, to make it what we see now – consumer-centered activity.
Id 100364292

Marketing has been changing over the years, the focus has switched from product to the user, to make it what we see now – consumer-centered activity. Companies turn their attention from production process to communication with their customers, and to make this communication more effective, they analyse their clients’ behaviour in more details. All this with the goal to create great experience for the users, to make it as pleasant and memorable as possible. Marketers started realizing that clients remember not only the moment of using the product, but also what leads them to choosing the product. Their journey to the purchase.  What is Customer Journey?     Companies try to make their clients think about them more and more -...

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