Marketing in startups (Startup Booster, Episode 2)

The second edition of the Startup Booster Course covers a topic of marketing and how startups can save marketing budget.

Marketing for startups

Startup Booster is the first comprehensive video guide for startups. It consists of step-by-step instructions on all main stages and actual tasks of startup development and growth. Every video lesson includes practical recommendations, useful tips, real cases and lifehacks from active investors, serial entrepreneurs and market experts.is an intensive crash video-course for acceleration and viral growth of your startup created by the global startups and investors direction InnMind.

The second episode of the Startup Booster Course covers a topic of marketing and how startups can save marketing budget.

Our speaker is Donatas Jonikas, the author of Startup Evolution Curve (which is called "a comprehensive Bible for startup founders). He holds a PhD in Economics and a Master’s in Marketing Management and has more than 12 years of experience in the field and helped to implement winning marketing strategies for more than 50 companies in different countries and industries around the globe.

In this video Donatas Jonikas gave the answers for such questions:

  • How does marketing for a startup differ from marketing for a medium or big company?
  • When is it necessary to think about marketing for the startup?  
  • Should there be a marketing expert among founders or just anyone can do marketing?
  • What to start marketing activities with?
  • What are the most important steps?
  • What do startups miss in their marketing strategies? Name 3 typical mistakes.
  • How much budget should a startup dedicate to marketing?

Some outcomes about effective marketing for startups:

Many startups engage in innovation and there is no sense how is your idea new and useful without promotion. You should bring your value to customers. So, the main questions startups should answer are "who is our customers?" and "how will we do marketing?"

You should start thinking about marketing the same minute when you start thinking about your startup.

Get more tips about marketing in startups in episode 2 of Startups Booster:

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► Startup Booster is an intensive crash video-course for acceleration and viral growth of your startup created by the global startups and investors direction InnMind

InnMind.com brings together professionals in the field of innovation, helps start-ups find an investor, mentor or expert, gives tools and resources for the growth and development of innovative start-ups, helps investors with project expertise and due diligence.

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Read other useful publications on InnMind: 

Marketing for startups - WEBINAR (video)

Product Launch: have you done all your homework? Webinar with Dr. Donatas Jonikas (video)

10 Business Podcasts for startup

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