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3 Tricks to Leverage the Conversion Rate of Your WordPress Website

by Michael Deane, on May 21
Keeping track of your metrics is the only way to make sure that your WordPress website is effective and successful. If you managed to attract a surge of visitors, that doesn’t mean your work is done.
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In order to capitalize on your marketing efforts, it’s essential to know what works and what doesn’t so that you can make changes and improvements to your little corner of the web accordingly.

The conversion rate is one of the most important metrics that you should track because it will clearly show how well your website is performing, as well as whether it’s converting visitors into subscribers or paying customers.

Here are some tips on how to leverage and improve this metric and convert your hard-earned prospects.

1. Speed It Up

We’re on the brink of the new wireless revolution – 5G, which will skyrocket the internet speed and latency. But even the existing 4G network is already quite fast, meaning that people expect every website to load in the blink of an eye.

For example, a research study has shown that 53% of mobile sites are abandoned if a page takes more than 3 seconds to load.

Similarly, more than a decade ago, Google’s experiment showed that the search engine giant could experience a 20% drop in traffic for an extra 0.5-millisecond delay in search results page generation.

In order to accelerate your website and keep your visitors, take the following steps:

  • Make fewer HTTP requests to your website. Every time a visitor wants to access your site, their browser has to make a separate request for every individual file, that is, each page element such as an image, script, etc. The number of these requests adds up, thus slowing down the load time. Conduct an SEO audit to identify the number of HTTP requests and reduce them.

  • Minify your CSS, JS, and HTML files. These usually contain fragments of unnecessary characters in the source code, such as formatting, whitespaces, or line breaks, and by reducing their size, you’ll speed up your website.

  • Resize the size of your images. Hi-res images are making your website sluggish, so make sure to process them and reduce their size before uploading them. You can do this by cropping, resizing, and compressing them.

  • Use a Content Delivery Network (CDN). That way, you can leverage a network that hosts the verbatim copies of your website’s static files and sends them to your visitors from a server that’s closest to them geographically.

2. Improve User Experience

Once your visitors and potential customers land on your website, it’s crucial that you provide them superb user experience. This, in other words, means that you should make it possible for them to find what they’re looking for quickly and effortlessly.

Start with clear and intuitive navigation that will enable them to explore your website without too much clicking back and forth. Otherwise, they’ll bounce off and go to your competitors.

Mobile-friendliness is another factor that plays an important role. Namely, more than 50% of people use their mobile devices to browse the internet. If your website isn’t mobile-friendly, they will most certainly be annoyed by having to zoom in and out while trying to read the tiny font. Besides, 57% of unhappy website visitors admit they wouldn’t recommend a company with a poorly-designed site that’s not optimized for mobile.

Implementing a chatbot can boost your conversion rates too. These intelligent algorithms can engage your visitors, answer their questions, help them find a product they need, as well as assist them when it comes to the checkout process. Most importantly, AI-powered chatbots can do that 24/7, that is any time that a potential customer needs assistance. They’re efficient and can handle multiple queries at a time, without putting customers on hold.

3. Create Search Engine Optimized Content

Producing relevant content is a must if you want your visitors to stick around and convert.

But, in order for them to find your website in the first place, you need to make it visible to search engines. You can do that by optimizing your content with the right keywords, as well as by earning backlinks.

Every blog post or any other content on your website should be sprinkled with properly-researched keywords, that is, words and phrases your target audience uses when searching for particular products, services, or solutions to their pain points on the internet.

By using relevant keywords, you’ll guide your target audience towards your website.

Backlinks are another building block of every successful search optimization strategy – these are links on other online sources pointing to content on your website. The trick is that only high-quality backlinks will positively impact your Google rankings. These authoritative websites, in a way, vouch for the quality of your content and signal to search engines that it’s OK to show it among the top results.

These three simple steps can help you leverage the conversion rate of your WordPress website and use it to attract and engage your target audience and get them to convert.

Note: Full or partial copy of the publication is allowed only with the direct active link to InnMind platform.

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