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Marketing & Advertising

Benefits of Video Marketing for Your Business

by Mr Ash Mufareh, from ONPASSIVE, on May 11
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
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Hello there!


In this article, we will be looking into the benefits of video marketing of your business. Ash Mufareh,
the technologically advanced leader has created companies like GoFounders and ONPASSIVE. There are many video marketing strategies that have a close relation to improving the business and growing it tremendously. So, here are the various benefits of video marketing for businesses.

What are the Benefits of Video Marketing for Business?

Increasing Brand Awareness:

Content creators from ONPASSIVE YouTube are basically pseudo-celebrities who create motivational videos and have a great amount of influence over their audiences. With a video marketing strategy, you will be able to create awareness for your brand and your business as people would recognize your company, your logo, and ideas. When you start with a video marketing strategy for your business, people will remember your content for a longer time.

 

How do you increase your online presence?
All roads that you create online must lead back to your website. And, if it’s done correctly, an
increased online presence will directly relate to an increase in sales from your website.

Creating an online presence through video marketing for business is just like creating a new road that leads back to your website. Video marketing tools like GoFounders or ONPASSIVE will help your video get well-optimized, for example, it can easily show up in a YouTube search or even a Google search.


Gives more personality to Your Business:
When your brand has a personality, people are more likely to buy products from your brand and you will be able to buy a brand that you have already heard and trust. Even if you have not heard of the company before, those videos have built up a level of trust in that company. This is exactly how video marketing for business builds trust.

You could create videos that are related to the products that you’re selling, and answer common questions within that sphere, or discuss other relevant topics. This will help you position yourself as an expert in that field.

Video Marketing Can Help You Boost Engagement
Videos get more engagement with your audience than any other type of post and by using text to explain the products or services that your company offers does work. Let’s be honest: probably not as many as we’d hope. This is another situation where videos are useful.

In a study by HubSpot, 97% of marketers found that video marketing for businesses increased understanding of their product or service. They also found that 95% of consumers have watched an explainer video about a product, and 72% would rather watch a video to learn about a product than reading written content.

Video is a great way to show people what your products are about, transferring information to them more efficiently, and getting that information to stick in their memories. Many companies also use animated videos to explain complicated concepts.

Conclusion:
In conclusion, video marketing helps to convey information more efficiently and is capable of boosting conversions and sales. Video marketing is capable of generating higher ROI, is favorable towards Google, and appeals to mobile users as well. We hope you found this article informative in understanding what video marketing is for your business.


Ash Mufareh has suggested for many years to use video marketing strategies to use professional videos that can help your business. Video marketing is guaranteed to have an amazing ROI for your business and many businesses will take advantage of video marketing, to increase conversion, website, traffic, and sales.

We hope you found this article informative in understanding video marketing for your business. Thanks for reading!

 

Note: Full or partial copy of the publication is allowed only with the direct active link to InnMind platform.

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