• This will help you to create a better impression on social media traffic and drive them successfully towards your site. 
• This will, in turn, help you to make people convert into your prospective customers and a loyal one at it too.

They may even be interested in becoming your brand ambassador and promote your business through their wide and an extensive base of friends, family, and followers.

However, to enjoy such specific benefits, you will need to create better brand awareness among your social media followers and convey the message and information about your product, business and you through your posts.

Use the best content

This means that you will need to create the best and most appealing content for your marketing strategy. This will help you to reach out to a larger audience, targeted and otherwise.

The best way to reach out to a larger audience is to tap your social media followers and drive them towards your site. There are lots of such social media channels that you can choose from to use for your marketing campaign such as:

• Facebook
• Twitter
• Bing
• Flickr and of course
• Instagram.

Out of all these channels, most of the businesses and marketers prefer Instagram and there are a few good reasons for that.

• Instagram is an essential photo and video sharing the platform, businesses can showcase their product and talent in the best possible way as the picture speaks louder than words
• Instagram as of now has nearly a billion followers and more than half of these are business accounts which means you will have a larger audience to reach and to cater to and
• Instagram followers check their accounts frequently and several times in a day to look for any updates and news from their favorite brands enabling you to increase your rate of engagement and conversions even further.

Not taking away anything from the other social media channels that are good as well, these are not as good as Instagram in terms of its popularity, extensive use, effectiveness and most importantly in reach. It is for this reason that Instagram marketing experts such as Blastup and others prefer Instagram over other social channels for marketing a business, brand or product.

Reasons for its popularity

As it is known by all that Instagram is a great platform for sharing photos and videos with friends and family, but most of the people do not know the exact reasons why this also happens to be the most incredible channel for e-commerce business marketing today.

• Well, the most obvious reason seems to be the format of Instagram. It is essentially visual in nature which means there is a massive opportunity held by this platform for the e-commerce businesses that are looking to showcase their skills, brand, and products.
• Another significant reason is that e-commerce businesses can do so using different elements and features that the Instagram platform provides especially to the business account holders on these platforms. They can use regular photos, short video clips, Instagram Stories, and others to reach out to millions and build a better visual presence on Instagram.

Both these formats and features typically complement the marketing efforts of any type of e-commerce business hugely.

In addition to that, there is also another reason why Instagram marketing is so effective and useful for e-commerce businesses. This is the fact that the followers and users on Instagram are typically more engaged as compared to any other average social media user.

Even though the current trends seem to show that the engagement rate on Instagram is somewhat declining, the platform still has got enough power and potential to produce much higher engagement rates for e-commerce businesses when compared to other popular social channels such as Twitter and Facebook.

More than engagement

Engagement of the users is not the only factor that will determine the success of marketing for e-commerce business. There is something more required than the users to be simply engaged and the Instagram features and tools will enable you to ensure exactly that.

You will need to remember that, apart from being the users, they are also online shoppers more commonly. According to a recent study it is found that:

• 72% of all Instagram users admitted that they make a buying decision after seeing a product picture on Instagram and
• The most popular items that most of the people look for on this platform are clothing, shoes, makeup, and jewelry.

This is ideally the common online shopping mindset noticed among Instagram users. This makes them the perfect audience for your business which is mainly due to their high-intent and readiness to convert.

It is the platform itself that has made it so popular among the e-commerce businesses when it comes to showcasing their brand and product. In order toad to its functionality and usefulness, Instagram has recently introduced a host of new business marketing-oriented tools as well.

View of the experts

Experts say that there is more to come in the recent times for sure. According to them, it is not long when e-commerce marketing and the online shopping experience will start and end on Instagram. Whether it is through the links in Instagram Stories or the Shoppable Instagram posts, this is sure to happen sometime very soon enough.

Having said all these, the experts, however, are also of the view that it will be a grave mistake to ponder that Instagram belongs to e-commerce businesses only. Therefore, even if you do not sell an e-commerce product, you can still use Instagram successfully.

Instagram as it is, has a unique ability to promote products, build brand awareness and most importantly connect with the new audiences to increase the chances to make them your potential customers. Therefore, go ahead and make the best of this platform.