How to Find Instagram Influencers That Work the Best with Your Business
Instagram is undoubtedly the most effective platform for using the power of influencers. According to research, Instagram is the most popular social media channel for influencer marketing. However, choosing the right influencer that is suited to your brand is the key as, without the right fit, you will not be able to get the desired returns. Let’s take a look at some useful tips on identifying the ideal influencers for Instagram marketing.
Keep Your Business Goals in Mind
Even before you start thinking about how to go about choosing an influencer, you need to think again regarding your business objectives and why you want to engage an influencer. Typical influencer marketing objectives could be increasing brand awareness, generating leads, or even increasing the number of your followers on Instagram. There must be a fit between the brand and the influencer; otherwise, the ROI will be sub-optimal due to lack of credibility and influence. It is not always necessary to work with influencers that have a very large number of followers as not only do they tend to be more expensive but their rates of engagement are also relatively low. When your niche is small, and the footprint or your budget is limited, you can get very good results with micro-influencers.
Seek Genuine Engagement
With the increase in the number of followers, it is natural for the engagement rate to dip, however more than popularity, it is important to determine the authenticity of the engagement as fake engagement initiated by bought out followers with no interest in the brand or fake инстаграмлайки or comments generated by computer programs can deliver no results and represent a complete waste of time, effort, and money. Fake comments can be easily made out as they tend to be vague and generic while real engagement is represented by conversational comments. Real followers tend to make personal comments, ask questions, and also tag their friends.
Explore Brand-Related Hashtags
It is invariably better to engage Instagram users who are already talking about your products or brands as your influencers, as long as they have a large enough number of followers that will make the exercise worthwhile. Hashtag research can help identify these influencers. It is advisable to avoid high-density hashtags to look for influencers as the number of results will be huge. Rather, using long-tail hashtags will give you better results as the numbers of posts are relatively less. Using keywords that describe your product or brand can be effective and you can refine the results by adding #ad or #sponsored hashtags that have been made mandatory by Instagram for distinguishing promotional content.
While the methods discussed above are effective, they are also manual and quite time-consuming. If you do not want to expend the required effort, you could explore some of the innumerable influencer marketing platforms that can help you to find the right kind of influencers with just a few clicks. You can define your requirement by several parameters like follower demographics, work experience, number of followers, product niche, etc. Many of these platforms facilitate complete campaign management and also provide real-time analytics for better campaign control.