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Marketing & Advertising

6 Stupid Marketing Metrics That Need to Die

by Administrator, on Jan 11
Here are some stupid marketing metrics and reasons they're probably doing your campaigns more harm than good.
Marketing metrics that need to die impression volume

This post, written by Larry Kim, originally appeared on Wordstream, and is re-published with permission.   Way too often—at least several times a week—I'm amazed by the things that some marketers are still measuring. Maybe they don't know any better. Maybe some are just married to legacy metrics that were once logical but now just need to die. Inspired by Rachel Sprung's recent post on pointless marketing metrics, I've come up with my own list of pet-peeve marketing metrics and reasons they're probably doing your campaigns more harm than good. 1. Facebook Likes Once upon a time, even rational marketers considered buying Facebook fans. The opportunity to get in front of such an audience—they would see your organic content over and over and over again—was...

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