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14 Important Marketing Metrics for Startups
by Jean-Luc Koussan, from Independent / private investor, on Jan 10
SEJ (Search Engine Journal) asked 14 entrepreneurs what they felt were the most important marketing metrics for startups to monitor, and why. I find the answers to be useful for the community, so I repost the whole article below. Author: Scott Gerber This post originally appeared on SEJ Almost everyone dedicates some level of resources to marketing. But if you’re not measuring the impact of your efforts, you may well be wasting money. Not knowing that information means you really can’t improve. So we asked 14 entrepreneurs from YEC what they felt were the mostimportant marketing metrics for startups to monitor, and why. Their valuable answers are below. Customer Maps Not exactly a metric, but Google Analytics lets you analyze the journeys that customers take on your site. Brands obsess over things...
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