The fundraising pitch is a startup presentation used at one of the steps of fundraising. This is the moment when many questions arise in the minds of entrepreneurs: what information to share with the investor, how detailed it should be, how to make the presentation interesting, etc.
In this article, you will find the answers for these and other questions.
‘If you can’t explain it to me in a minute, you don’t understand it well enough.’ Albert Einstein
To help you create the best presentation, we share some basic slides plan based on Guy Kawasaki’s tips.
📊 Slide 1: Title
Provide your company name, your name and title, address, email, and phone number.
📊 Slide 2: Problem/Opportunity
Describe the pain that you're alleviating or the pleasure you’re providing to your target audience.
📊 Slide 3: Value proposition
Explain the value of the pain you alleviate or the value of the pleasure you provide.
📊 Slide 4: Underlying magic
Describe the technology, secret sauce, or magic behind your product. The less text and the more diagrams, visuals, and flowcharts, the better. If you have a prototype or demo, this is the time to transition to it.
📊 Slide 5: Business model
Explain who has your money temporarily in his pocket and how you’re going to get it into yours. To make things simple, describe your target audience and what they will pay you for.
📊 Slide 6: Go-to market plan
Explain how you are going to reach your customer without breaking the bank.
📊 Slide 7: Competitive analysis
Provide a complete view of the competitive landscape. Too much is better than too little.
📊 Slide 8: Management team
Describe the key players of your management team, the board of directors, and board of advisors, as well as your major investors. It’s okay if you have less than a perfect team. If your team was perfect, you wouldn't need to be pitching.
📊 Slide 9: Financial projections and key metric
Provide a three-year forecast containing not only dollars but also key metrics, such as the number of customers and conversion rate. Do a bottom-up forecast, not top down.
📊Slide 10: Current status, accomplishments to date, timeline and use of funds
Explain the current status of your product, what the near future looks like, and how you’ll use the money you’re trying to raise.
In addition to the slides listed above, it would add value if you add the following slides to describe your idea:
📊 Slide: Exit strategy
This slide explains how investors can benefit from investing in your company.
📊 Slide: Partnerships
At the conferences, it makes sense not only to look for investors but also seek potential partners. To simplify the search you can add the slide about potential partnerships and present your needs and benefits that others can get from collaboration with you.
To sum up, you should understand that you cannot tell everything about your startup in one pitch. The goal of the pitch is to attract investors’ attention and make appointments for due diligence.
Below we share the presentations of great startups to give you some inspiration:
In the end, we share some useful tools and instruments that help you to create an awesome presentation:
We also want to share the record of InnMind webinar "How to make investors love your startup?".
Here you will find answers to questions: