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Different ways to Improve E-Commerce Customer Data Collection Methods

by Andrea Maria, from FuGenX Technologies, on Oct 15
Collecting customer data, then understanding and analysing it is a main challenge for many digital marketing teams
How to improve e commerce customer data collection methods

Knowing customers are more important than knowing themselves for all business persons, that means understanding your target audience’s needs, desires, preferences, and their behavioural patterns are basic to offer a user experience that changes into conversions, and ultimately, loyalty. Collecting customer data, then understanding and analysing it is a main challenge for many digital marketing teams. As per e-marketer report, execution of a strategy based on customer data is not reached that much success because collected data sources is not enough to take proper decision. The most of the marketing teams stated that they have no consistent strategy for data integration because of insufficient customer data. Anyways the amount of data collected is not the matter, the method of collecting...

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