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5 Proven Ways to Increase Average Order Values in Fashion eCommerce

by Isla Wright, on Jun 14
If you’re running a fashion eCommerce website, you should always try to come up with some new ways to raise your average order values.
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This can be done by putting a lot of effort into designing your website and staying on top of the latest eCommerce trends. That’s why we have come up with 5 proven ways that will help you increase your fashion average orders in just a short period of time.

Offer Free Shipping

One of the things you can do to attract more customers to your online fashion store is to offer free shipping. Eight out of ten consumers claim free shipping is the real reason they choose to buy stuff online. Not only this, but it has been noted that visitors spend 30% more money when there’s free shipping. Even though offering free shipping doesn’t seem like a good idea at the beginning, once you find the right free shipping threshold, this is going to turn out to be a big hit.

Show Most Popular Products

Right on your home page there should be a ‘most popular’ button that’s going to take a visitor to the page with pieces of clothing most of your customers opted for. This is a great option because it encourages spontaneous buys and your visitors might end up buying a lot of things they haven’t planned to get in the first place. If the popularity of these items keeps rising, you can think about dragging them to your home page and make them the first thing visitors get to see when they enter your website.

Have Loyalty Programs

Loyalty programs are great since they help you build stronger relationships with you customers. In most of the cases, customers can get bonus points in the online store, depending on the amount of money they’ve spent. Once they collect enough bonus points, they can either choose a product or get some kind of a gift from the eCommerce website. If you have a lot of customers who keep coming back to your online store, having a loyalty program like this might do wonders for your business. Not only this, but they’ll also be ready to spend more money in order to earn bonus points.

Set up Product Bundles

Bundles are proven to be a great way to attract more customers. You’ve probably came across bundles in most of the tech stores and online games. Even though bundles aren’t often used in fashion, these can be quite effective when it comes to increasing your average order value. When setting up bundles, make sure you choose pieces of clothing and accessories that go well together. For example, you can offer a bundle consisting of a suit, a shirt, shoes and a tie. I this case it is important that you have a clear overview when it comes to availability of each product you plan to offer in your bundle. It would be wise to hire professionals like Niche Fashion Technology to handle your inventory. Quality inventory management can also boost your sales significantly.


Encourage Visitors to Continue Shopping

A large number of visitors today don’t complete their purchases. Luckily, it’s quite easy to remind them that there’s something in their cart and that they should continue shopping. You can use email remarketing software that is going to send an e-mail to every visitor who puts something in their cart but doesn’t go through with the purchase. It has been noted recently that more than half of the people will complete their purchases if you remind them in the right way.

It’s completely up to you to make your online store stand out from the competition. The more options there are and the better you design your website, the more customers you are going to have. Not only this, but your average order values are guaranteed to increase.

Read other articles of Isla Wright:

⚡ 5 Essentials for Getting Your Startup off the Ground

⚡ Investment Opportunities You Should Explore in 2018

⚡ 6 Tips for Changing the Way You're Running Your Small Business

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