All organizations need some form of PR if they want to succeed. When it comes to getting this sort of service, the first question people tend to ask is whether they should hire a company on the outside to take care of the PR for them or whether they need to get some of their own staff. When you think about your own business and what it needs for PR, you have to understand that not all companies can deal with an external service provider. Some agencies have different needs and capabilities, and not all of them meet the demands of the companies that offer PR. Small Businesses Don’t Need Agencies For example, if you have just started a company and...