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Marketing & Advertising

Effective Branding Strategies for Startups

by Isla Wright, on Apr 9
We all know that branding is an important aspect of running a startup. Fail to create a brand people will recognize and chances are your startup isn’t going to survive.
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However, with so many branding strategies you can go for, identifying the ones that can do the trick for you is never going to be easy. And to help you, we came up with 5 of these that have proven effective for other startups out there.

Using video

It seems like making promotional videos is now easier than ever. There are plenty of video-making tools you can use to create videos that promote your brand. Also, there are professionals you can turn to and have them create promotional videos for your brand. Luckily, this also means video-making has become more affordable and they’re something almost every startup can afford. Once you have your videos made, you can embed them into your home page and make sure they catch the attention of every visitor. Just make sure every video includes your logo and contact info.

Turning to influencers

One of the best ways to get your brand noticed is to turn to influencers relevant to your niche. These people already have a large fan base that is ready to make purchasing decisions based on their advice. So, if you have an influencer review your products or simply share your story, their followers will learn about your brand and might decide to buy from you as well. Influencers have proven to be a huge in Australia recently, and more and more companies seem to be turning to them. Find the right influencers for your field of work and make a deal that both parties will benefit from.

Creating powerful visuals

No matter what kind of startup you’re running, using social media is an absolute must. However, there’s much more to it than sharing a post or two a day. If you want people to recognize your brand, you have to create powerful visuals for your social media pages. Most of the platforms you’ll be using allow you to post a profile picture and you’ll usually want this to be your company’s logo. When promoting on multiple platforms, using the same profile picture for all of them is recommended. Also, think about what color scheme you want to use on social media and stick to it when creating your visuals.

Rely on promotional products

Promotional products have been around ever since George Washington started giving out commemorative buttons in the US election of 1789. Right now, companies all over the world are using promotional products to increase their brand visibility and turn one-time shoppers into loyal brand followers. For example, if you need promotional products in Australia, there are all kinds of items you can go for. Things like keyrings, umbrellas and bar accessories have proven to be quite effective when it comes to increasing brand awareness and there’s no reason why you shouldn’t give them a go as well.

Turning employees into brand ambassadors

There’s no need to say that the word of mouth can do wonders for your brand. And who can spread the word better than your own employees? They’re already working for you and it doesn’t take much to turn them into real brand ambassadors. This means you can give them bonuses or monthly rewards for giving out your business cards, sharing your content on social media and simply referring people to your startup. They can also attend important events nearby and make sure news about your startup circulate.

With these 5 strategies in mind, you should be able to create a powerful brand for your startup. Just remember that every brand needs a little bit of updating every now and then in order to keep customers coming back.

Note: Full or partial copy of the publication is allowed only with the direct active link to InnMind platform.

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