Im brand white


and get access to full InnMind Platform toolset

Business bitter truth you should know

by Administrator, on Feb 17
In this infographic, we put together statistical data about business that helps you to refresh and improve your business
Business bitter truth you should know

Technologies are changing so fast and new opportunities appear. If you are an entrepreneur, you should know trends and even be able to predict customers’ desires to be ahead of the competitors.

In the following infographics, InnMind put together statistical data to show you trends of the modern world.

Some tips to improve your business

About information provided at the moment customers need it

To be sure that your product comes on time and to predict customers’ desires you should learn your customers carefully: their demands, habits and interests. At the same time, using special tools you can track your customers’ behaviour on your website with the goal to improve conversion.

Here is a list of useful content that will help you to understand your customers:

📌 Applied neuromarketing

With the help of neuromarketing, you can “draw” a psychological portrait of your audience to understand their real needs and learn the best ways to communicate with potential customers. You can learn more about neuromarketing and its application to a business outcome from the record of webinar “Applied neuromarketing”.

 📌  Customer development guide

Here you will find out questions you should ask to improve your relations with customers. You can also download the list of “good” and “bad” questions.

 📌  The Tools Early-Stage Startups Actually Need to Understand Their Customers

In this article, Peter Reinhardt, CEO and co-founder at Segment, tells how his company grew from 4 to 60 workers during 2 years, how they got thousands of new customers, and $44 mln over several rounds of financing. What was the trigger for such a significant inflection point? Segment team started to heavily lean into qualitative feedback tools.

In this interview, Reinhardt draws from his extensive evaluation of tools to share how and when resource-constrained startups should select them. Here, he weighs in on the build-versus-buy debate, provides recommendations on which tools to consider across eight distinct categories, outlines the pitfalls to avoid when choosing tools and when to declare tools successful.

📌  Understanding your customers and visitors using analytics

In this article, you will find tools to analyse your website visitors to understand your customers and improve conversion.

About time to load your website

Advice about it is simple: hire a specialist to create professional and “light” website, if you cannot create it yourself.

About bad reviews

In general, unhappy customers prefer to keep silent. But if you have negative reviews, don’t hide from and answer. Let people see that you are open for discussion and ready to change something in your work.

Give your clients your email address: it is easier for people to write about some inconvenience or unsatisfactory quality than tell it personally. And make sure you answer client emails within an hour,  not within a day or within a week — it actually makes quite a big difference in how potential clients perceive you and your company.

About purchasing with smartphone

Here you should think about an application for smartphones. It will help your customers with purchase and connecting with your company.

If you don’t have money to create an app here is the list of free platforms where you can design an application for smartphone:  The easy way to create your own app

About video

The video became a format for viral content. For many people, it is more comfortable to watch or listen than to read. You can show customers how to use your product and record live video to get closer to your customers.

Here is the article about how you can promote your Youtube channel:  18 Smart Ways to Promote Your YouTube Channel

Good luck to you!

Read more:

👉 6 tricks to attract customers

👉 Customer Journey Mapping or How to Build Tighter Relationship with your Clients

👉 Small Business Marketing and Commercial Innovations Everyone Should Pay Attention To

Want to get more on InnMind? 

Expertise and support in fundraising activities

Tons of promising projects interested to find new partners and investors 

Active investors and experts ready to support young entrepreneurs 

Useful tools to run your business and manage the processes 

Documents necessary to start and run a business  

Marketing services for new projects and young entrepeneurs 

and many many interesting publications and analytical reports that will help you to develop your startup! 

Note: Full or partial copy of the publication is allowed only with the direct active link to InnMind platform.

Top publications this week