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Marketing & Advertising

Predictions: 5 Digital Marketing Trends for 2018

by Isla Wright, on Feb 9
If you’ve been too busy with the holidays, don’t worry, it’s never too late to devise a plan for 2018 big marketing trends. In order to help you outline a perfect strategy let’s look at some of the trends you need to watch out for.
Digital marketing trends

The divide between the US and EU marketers Companies that are marketing both in the United States and Europe will now have to approach these markets differently simply because their regulatory stances differ in more than a few ways. In less than six months, GDPR will take effect and it will have a huge impact on the way people collect user-data in Europe. On the other hand, America has practically opened the floodgates on data. Platforms and ad-tech companies will also have to adapt to two specific environments. For instance, the EU Commission has recently fined Google $2.7 billion for favoring its own shopping engine. The search engine giant is also facing two antitrust charges in Europe. The rise of...

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