Guide to create a marketing plan

New Year has just started. Resolutions are made. And it is time to plan your actions to reach business goals. We will help you to make your marketing plan for 2018.

Guide to create a marketing plan

New Year has just started. Resolutions are made. And it is time to plan your actions to reach business goals. Firms that are successful in marketing invariably start with a marketing plan.

With so fast changing trends in marketing you can say that marketing plan is a waste of time, it is better to arrange a meeting with customers or fine-tune production? How can we possibly know what's going to happen 12 months or five years from now? Yes, possibly but only in the narrowest sense.

In addition, marketing plan has its benefits. For example, planning is the best way to turn your attention to the big picture. In the daily hurly-burly, it's hard to think about actions for high goals, especially those parts that aren't directly related to the daily operations.

Also, according to the study by HubSpot, only 23% of companies are exceeding their revenue goals — and of those not exceeding their goals, 74% don’t know the number of monthly visits, leads, MQLs, or sales opportunities they need.

So, it's important to dig even deeper and talk about marketing goals and objectives for the year. Without a consensus on marketing objectives, there is zero unity on priorities and projects.

And we decided to help you to make the marketing plan for your startup with this infographic:

Some more pieces of advice for marketing plan:

👉 Before you dive in and start listing tasks, take a look at the results of the past year (and even previous years). Find out what went right and wrong so that you could avoid past mistakes and repeat proven success.

👉 To help specify ideas and plans, it's good practice to sit down and start scheduling everything from email campaigns to conferences and to blog content.

👉 Don't be afraid to set higher goals. Let your marketing team develop and explore uncharted territory.

👉 Marketing activity and expenditures are usually not constant throughout the year. Your business may have busy seasons and slow seasons, and you'll need to plan your marketing activities accordingly.

Developing a strategy with clear action items and setting both short-term and long-term goals pushes you to assign team members and actually implement the tasks.

Failing to plan is planning to fail, so plan for success by kicking off the new year on the right foot.


Read other useful articles:

Harmful marketing tips for startups and where they come from

Marketing in startups (Startup Booster, Episode 2)

Marketing for startups - WEBINAR (video)


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