The speakers discuss the points of contact between product and its users and their senses
This video is the second part of the webinar about UX and Neuromarketing. (You can find the first video here)
In the video founders of Great Crew are sharing their insights about usage of neuromarketing on practice and help us learn about:
- how consumers or visitors are making decisions
- how they feel while using your product or service
Definitions of the points of contact or touchpoints.
Addressing user's senses in different points of contact. How important unconscious is and how to call to different senses.
How indirect senses could affect overall impression (complex combinations).
Brief Q&A session: applying to particular business cases
Short ideas on most interesting webinar attendees' questions.
Here is the brief overview of what you can see in the video:
00:02:40 Neuromarketing - basics
00:07:50 The first works about neuromarketing from the "father" Daniel Kahnemann
00:14:55 How to affect 5 human sences with neuromarketing knowledge. 1. The vision
00:20:30 Faces rules
00:23:20 Mirror neurons structure
00:43:30 How to affect 5 human sences with neuromarketing knowledge 2. Smells
Watch all this in the video:
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