Applied Neuromarketing (video)

The speakers discuss the points of contact between product and its users and their senses

Neuromarketing webinar

This video is the second part of the webinar about UX and Neuromarketing. (You can find the first video here)

In the video founders of Great Crew are sharing their insights about usage of neuromarketing on practice and help us learn about: 

- how consumers or visitors are making decisions

- how they feel while using your product or service

Definitions of the points of contact or touchpoints. 

Addressing user's senses in different points of contact. How important unconscious is and how to call to different senses.

How indirect senses could affect overall impression (complex combinations).

Brief Q&A session: applying to particular business cases

Short ideas on most interesting webinar attendees' questions.

 

Here is the brief overview of what you can see in the video: 

00:02:40     Neuromarketing - basics

00:07:50     The first works about neuromarketing from the "father" Daniel Kahnemann

00:12:40     Questions 

00:14:55     How to affect 5 human sences with neuromarketing knowledge. 1. The vision

00:20:30     Faces rules

00:23:20     Mirror neurons structure

00:35:10     Questions 

00:43:30     How to affect 5 human sences with neuromarketing knowledge 2. Smells

00:50:25     Questions 

Watch all this in the video: 

 


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