To help you improve your skills in marketing, Innmind prepared list of TOP-50 influencers you should follow - learn from the "Gods" of Social Media Marketing and implement!
If you want to upgrade your skills in Social Media Marketing, you should definitely follow those experts: they write about trends in marketing, give tips to entrepreneurs, they are authors of blogs, famous speakers, book writer, they are featured on TV and radio… And there are reasons for their popularity - they got tremendous experience to share with you!
Follow them and learn from the best:
- Mary Smith’s Blog
Mary Smith is one of the world’s leading social media experts. Mary published a lot of books where she shares her experience, she was working for Facebook. She has something to teach you!
- Jeff Bullas
Jeff Bullas is an entrepreneur, who works with personal brands, helps and teaches people and companies to optimize personal brands, social media and digital marketing.
- Ron Sela
Ron Sela is a Profit-Driven Marketer specializing in digital B2B marketing. His articles were published in marketing journals like Social Media Today and SEM Rush.
- Danny Brown
Danny Brown is a husband, father and writer. He has a lot of professional experience and big list of Notable Mention and Awards. Just look at his blog and benefit from reading his articles.
Darren Rowse is a blogger with 14 years of experience! In the beginning blog was a hobby and then Darren became a full-time blogger and started ProBlogger. If you dream of making your living from blogging, then you should definitely check this website!
- John Bonini
John Bonini can transform website copy to drive more conversions and sales. A lot of experts in marketing call him a professional in content marketing. Listen to his podcasts and increase sales.
- Gary Vaynerchuk
Gary Vaynerchuk took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, is a prolific angel investor and venture capitalist. He hosts #ASKGARYVEE Show and you can ask him questions about social media, entrepreneurship, startups, and family businesses.
- Violeta Nedkova
Violeta Nedkova helps to open a business based on unique character, skills of founder. Her strategy is very different from other marketing influencers’ ones. For example, she says marketing doesn't have to be a pain. If you want to bring something special in your business get acquainted with this girl!
- Amy Porterfield
Amy Porterfield’s publications have already been added to our list of 69 posts to make you Social Media Expert. She is a really great social media expert and generates interesting and useful content. Implement her recommendations for your website and feel the difference.
- Drew Neisser
Drew Neisser is a founder and CEO of Renegade, the NYC-based socially inspired marketing agency that has been helping CMOs to find innovative ways to cut through since 1996. Drew shares his huge experience in his podcasts, his book and interviews.
- Francine Allaire
Francine Allaire was named as one of the “Top 20 Most Influential Women” by Forbes to follow on Twitter for business, marketing and technology advice. Her blog has emphasis on social business, partnership, sales and customer experience.
- Heidi Cohen
Heidi Cohen provides you with marketing insights on social media, content marketing and mobile. Every article includes valuable insights along with practical tips and tactics you can easily apply to your current marketing and business plans.
- Brian Solis
Brian Solis is an award-winning author, prominent blogger/writer, and keynote speaker. Solis has studied and influenced the effects of emerging technology on business and society. His articles published at Adage, Forbes, Wired, VentureBeat. Brian is also an official LinkedIn Influencer with over 500,000 followers on Linkedin, Twitter and Facebook.
- Jenn Herman
Jenn Herman brings you relevant social media and business trends and discusses their applications, implications, and benefits. She became a globally recognized expert in Instagram marketing and the forefront blogger on Instagram marketing but also can help you with other social media marketing.
- Peg Fitzpatrick
Peg Fitzpatrick has over 1,500,000 followers in Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, and YouTube. She published her first book The Art of Social Media: Power Tips for Power Users with her co-author Guy Kawasaki.
- Neil Patel
The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers. He was recognized as a top among 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.
- Drew McLellan
The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read! His clients was Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, and a wide array of others.
- Avinash Kaushik
Avinash Kaushik is and author of two best-selling books: Web Analytics 2.0, Web Analytics: An Hour A Day. He has his own educational startup MarketMotive and he is currently the Digital Marketing Evangelist at Google.
Kikolani is a website of Kristi Hines, who is a certified digital marketer. Topics she specializes in include analytics, content marketing, conversion optimization, email marketing, inbound marketing, local marketing, marketing tools, reputation management, search engine marketing, social media marketing & advertising.
- Matthew Woodward
The web site of that man says : “I publish high quality tutorials & case studies like you have never seen before!” And he means it. In his blog you will find “How to start a successfull blog an make money online Step by step”, “The 6 figure product launch cheklist” and lots of other useful things.
- John Rampton
He is a serial entrepreneur, connector, and a founder of Due.com. Rampton was ranked as No. 3 of the Top 50 Global Online Influencers and one of the Top 10 Most Influential PPC Experts in the World for 3 years running.
- Chris Stoikos
Best known for his hilarious viral videos, which generated 130M views and $10.5M in sales in the past year alone as part of his venture Dollar Beard Club. Stoikos has also appeared on NBC’s Shark Tank and generated millions in revenue for various product launches.
- Ann Handley
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. She has been named by Forbes as the Most Influential Woman in Social Media and one of the Top 20 Women Bloggers. And her book Everybody Writes is a WSJ bestseller.
- Branden Hampton
He is the king of social media, having built over 33M followers. He's also the CEO of the social media marketing company One Penny Ad Agency and co-author of How to Set Up Your Business for Under $1000. “Traditional media is over. Online influence is your only option” - says Branden.
- Brian D. Evans
Brian D. Evans is an Inc 500 entrepreneur and the founder and CEO of Influencive, an online publication read by millions of young entrepreneurs. His company, BDE Ventures, was the 25th fastest growing advertising and marketing agency in America.
- Nathan Allen Pirtle
Nathan Allen Pirtle is a prolific social media specialist responsible for worldwide trends. He’s worked with high profile clients like Nicki Minaj, MTV, and VH1. He reaches millions of Twitter followers each month.
- Leonard Kim
Leonard Kim is a personal branding expert. He went through the pass from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 250,000 people. He’s been featured in too many publications to name that a Wikipedia page was made about him.
- Deep Patel
Deep Patel is a serial entrepreneur, and the bestselling author of A Paperboy's Fable, dubbed as the ‘best book for entrepreneurs in 2016’ by Entrepreneur Magazine. Patel has spoken in front of Fortune 500 CEOs, worked on viral Kickstarter campaigns, and consulted top-tier brands about marketing to Millennials.
- Pat Flynn
Pat Flynn is an entrepreneur, blogger, speaker and podcaster, best known for his website Smart Passive Income. SPI has one of the most dedicated podcast fan bases in the world with millions of monthly listeners.
- Amy Vernon
Amy Vernon is an internationally renowned social media strategist, rated by Mashable as one of the top social media mavens to follow. She is also an established blogger, consultant and speaker known for her critiques of the social marketing space.
- Jason Stone
Jason Stone is known by almost 2M people around the world as @Millionaire_Mentor on Instagram. Stone has successfully launched multiple 6 and 7 figure Instagram platforms and and is becoming a well known social media influencer and marketer. Here is his story: From Engineer to Millionaire Mentor: Jason Stone Tells All
- Jon Youshaei
Jon Youshaei is founder of Every Vowel, a cartoon series with over 400k readers. Youshaei has also worked with Eric Schmidt, Adam Grant and Neil Strauss to market their bestselling books, and today is a Google marketing manager.
- Chirag Kulkarni
Chirag Kulkarni is the co-founder and CEO of Taco, a marketing agency that has represented companies like Dairy Queen, Infibeam, and Policy Bazaar. He is a frequent blogger and is consistently mentioned in the press by Business Insider, Forbes, Inc, Entrepreneur, Huffington Post, and Venture Beat.
- Kimra Luna
A master at building personal brands and creating massive online communities. In just a few short years this 30-year-old mom of three went from being on welfare to founding a multi-million dollar brand through her product Be True Brand You.
- Nicolas Cole
Nicolas Cole is an author, writer, ghostwriter, and creative marketing strategist with work published in Time, Forbes, Fortune, and Business Insider. In the past year, Cole’s writing has accumulated over 20M views.
- Dave Kerpen
Dave Kerpen is an entrepreneur, author, speaker and.the founder and CEO of Likeable Local, a social media software company. He’s been featured on CNBC, ABC, and CBS. Kerpen is also the NYT bestselling author of Likeable Social Media.
- John Hall
John Hall is co-founder and CEO of Influence & Co, a content marketing firm that has served the Fortune 500. Hall is also a worldwide speaker and contributor to Forbes, Inc, and HBR. His talks have inspired thousands of leaders, marketers, salespeople, entrepreneurs, and others to improve their performance.
- Pam Moore
Pam Moore is the CEO and founder of Marketing Nutz, a full-service social media, digital marketing and experiential branding agency that serves a range of clientele from solo entrepreneurs to Fortune 50 brands.
- Connor Blakley
Connor Blakley, though only 17 years old, is one of the country’s most successful Millennial marketing strategists. Blakley cofounded YouthLogix, named the No. 1 youth marketing blog to follow in 2016 by Inc.
- Aaron Orendorff
Aaron Orendorff is the founder and CEO of iconiContent, a content strategy agency with clients like Shopify and Intuit. Orendorff is behind some of the most successful posts at niche sites like Copyblogger, Unbounce, Content Marketing Institute and Social Media Examiner.
- Rand Fishkin
Rand Fishkin is a co-founder of Moz. He co-authored the Art of SEO from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30. You may also recognize Rand from his lead role in the Whiteboard Fridays video series.
- Larry Kim
Larry Kim is founder of WordStream and regular contributor to the Internet Marketing Blog, which covers Internet marketing, social media and other topics. Larry has also contributed articles to many industry websites, blogs and magazines including Website Magazine, Search Marketing Standard, Search Engine Journal, DM news, Marketing Profs, Search Engine Watch, and others.
- Wil Reynolds
Wil Reynolds is the founder of Philly-based SEM/SEO consulting firm SEER Interactive and a popular keynote speaker at events like Pubcon 2015.
- Arnie Kuenn
Arnie Kuenn is the CEO of Vertical Measures. Arnie is a frequent speaker and author of the award winning content marketing book Accelerate! and his second book, Content Marketing Works. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years.
- Shama Hyder
Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group – a global online marketing and digital PR company. She’s also the author of the best-selling book The Zen of Social Media Marketing and a keynote speaker, and was included in Forbes’ 30 Under 2015: Marketing & Advertising.
- Amy Africa
Amy Africa has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 15 years. Amy has been widely published in industry magazines and e-zines. An engaging, entertaining speaker, she has been featured at web conferences around the globe. Her depth of knowledge, backed by intensive field testing and web user studies, has earned her the reputation of a voice to be heard on Internet topics ranging from site improvement, traffic building and SEO to analytics and email marketing.
- Brian Halligan
Brian Halligan is the CEO and co-founder of HubSpot. He has co-authored two books, "Marketing Lessons from the Grateful Dead” with David Meerman Scott and Bill Walton, and “Inbound Marketing: Get Found Using Google, Social Media, and Blogs” with Dharmesh Shah. Brian was named Ernst and Young's Entrepreneur of the Year in 2011, a Glassdoor 25 Highest Rated CEO in 2014 and 2015, and an Inc. Founders 40 in 2016.
- Michael Brenner
Michael Brenner is the CEO of Marketing Insider Group, former Head of Strategy at NewsCred, and the former VP of Global Content Marketing at SAP. Michael is also the co-author of The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.
- Joe Pulizzi
Joe Pulizzi has been one of the leading online marketing influencers since he coined the term “content marketing” in 2001. He’s the founder of the Content Marketing Institute. Joe’s the author of four books, including his latest Content Inc. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine.
- Tim Ash
Tim Ash is the author of two best-selling books on Landing Page Optimization (translated into six languages), and CEO of SiteTuners, a strategic conversion rate optimization agency. Today, in addition to providing strategic consulting services, Tim is a highly-regarded keynote speaker and presenter at industry conferences worldwide.
Don’t look at the place where we put the influencer, each of them is great in his/her own way.
If you have influencers you admire and he or she has not been mentioned in this list, please share with us in comments.
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